Omegatrend is an Australian multi-level marketing company founded in 1990 by Loren Sandra Watts, a couple who had, at the time, become high level affiliate in Amway. In the late 1980s, the Watts had left Amway over disputes regarding the mega company’s procedures that governed the marketing of products not sanctioned by the company through their distributor networks. Omegatrend was established shortly thereafter by the Watts who had wanted to expand their marketing range and many fellow direct-level distributors then working for Amway agreed with them. The loss of several distributors led to a brief court battle between the Watts and Amway in which the larger company failed to make its case work.

The founders of Omegatrend have since partnered very closely with various governmental agencies in order to create a viable multi-level marketing program that is completely legal under Australian law. It is also a member of the Direct Selling Association of Australia, Malaysia, Singapore, and New Zealand, a status that is strengthened by their firm adherence to the rules of that organization. Omegatrend remains a solid, multi-million dollar company operating in the forefront of the direct marketing industry. Among Omegatrend’s various products you will find that they are primary distributors of Sanden-Brook brands; and the company offers a number of telecommunication, and insurance services.

It only took the company five years to expand across Australia before they were opening a branch in New Zealand and then subsequent ones in Malaysia in 1997 and then in Singapore in 2003. With no limits in sight, Omegatrend initiated what they called a Rapid Global Expansion Program in July of 2005 that introduced markets in still other locations like Hong Kong, the Philippines, the U.S.A, the United Kingdom, South Africa and Brunei.

These financial difficulties escalated until Omegatrend voluntarily appointed Administrators PPB when faced with financial difficulties caused by a combination of different factors including a fall in sales as well as overstepping on project cost estimates while developing further global markets and computer technologies. This led the company to cease the Rapid Global Expansion Program and any active operations in countries included under auspices of program.

In order to save Omegatrend, the company was sold to another Australian business called New Image International. This arrangement allowed both companies to prosper by the combination of their resources. Omegatrend was allowed to maintain a great deal of autonomy, but with access to New Image International’s range of supplement products. The Omegatrend distributors have also gained access to all countries that New Image hold operations.