Oriflame, founded in 1967 by Swedish brothers Jonas and Robert af Jochnick, is a flourishing cosmetics company that sells high-quality natural skincare and cosmetic products through an independent sales force, outside the traditional retail environment. By using direct-sales marketing model, the company provides easy and convenient purchasing as well as allow customers to get advice and encouragement from people they know and trust. Oriflame has approximately 4,600 employees and markets 550 products in more than sixty countries.

Oriflame Cosmetics is also one of the market leaders in over thirty countries. They employ a sales force of 1.6 million independent sales consultants who are busily marketing a comprehensive range of high quality skincare, fragrances and cosmetics. Because of its network marketing structure, becoming on of Oriflame’s independent consultants can mean virtually unlimited income and career opportunities, as well as that a sense of belonging to a successful and inviting global family. Some of the cosmetics company’s defining characteristics are its informal, decentralized management structure, as well its innovative entrepreneurial spirit that pervades every activity of the business.

Oriflame has had an amazing story since its foundation, and its enduring success bears a sweet testimony to the underlying concept that has remained unfazed throughout the nearly forty year history. It is simply, Natural Swedish Cosmetics from friend to friend!