Al Ries graduated from DePauw University, and quickly worked his way into an advertising officer position at General Electric. His dreams were great! The idea of building the internet marketing industry to new heights may have seemed quite impossible at the time, but he has since declared a victory.

The first business that Al Ries decided to take on was a company he founded called Ries Capiello Colwell which was an advertising agency located in New York City. This company soon evolved into Trout and Ries with a main focus on marketing strategies. In 1994, Al Ries decided to bring his daughter into the marketing industry by starting a company called Ries & Ries which is still run by both of them.

On top of being an excellent strategist, Al Ries is also a highly thought of writer. He has over 11 books that he has either authored or co-authored. Laura Ries, his daughter, has helped him to write and publish most of these books. Some titles that can be found are; The Battle of Your Mind, Marketing Warfare, Focus, and one of the latest The Origin of Brands.

“The Fall of Advertising & Rise of PR”, was a huge hit in the marketing industry with many magazines taking interest. USA Today, Harvard Business Review, Boston Hope, and several others did a review on this book with only good things to say. Al Ries also made it to the best selling list in Business Week and The Wall Street Journal.

Al Ries is the president of Business Marketing Association, and the Advertising Club of New York. He has also been featured in several magazines with one labeling him as “Top in Marketing” and another calling him the most influential in the marketing PR business.

The empire that Al Ries has built from the ground up is notable. Starting out with only a small dream, he has created a large reality that is only going to get better. As you may have guessed by now, Al Ries is highly recommended.