Anthony Parinello is a sales trainer who is often seen on TV and radio.  He has been on the front pages of sales magazines and is a sought-after public speaker.  He has 26 years of experience training sales people from all walks of life.  Anthony Parinello’s seminars, books, and tapes are used in his “Power To Will” workshops, which have taught over one million sales people to improve their techniques by studying the customer thoroughly.  He advises sales people, that after studying the customer, they must get themselves included in the budget of companies, become an advisor to them, and establish the value of the product in the eyes of the CEO.

Anthony Parinello has written Selling To VITO (The Very Important Top Officer), Getting the Second Appointment: How To Close Any Sale in Two Calls and Stop Cold Calling Forever: Confessions of a Serial Cold Caller, and Ten Steps to VITO’s Office.  His practical strategies are aimed at sales people who are selling to CEOs and purchasing directors, not at door-to-door sellers.  He focuses on getting past protective employees and getting to the manager or CEO, sometimes by way of mail messages.  Anthony Parinello’s tips are artful and get results.  He teaches how to plan mail messages and phone calls and never recommends cold calling.