Ben Suarez has had his ups and downs in the business arena.  He is a copywriter and businessman and a direct marketer with a billion dollar business.  He wrote Seven Steps to Freedom II: How To Escape the American Rat Race.  This book is detailed and covers every aspect of the mail order business.  Ben Suarez started his business, Suarez Corporation Industries, with a newsletter and went on to publish books and tapes.  He has been in business for 38 years.

However, Ben Suarez got into difficulties with a promotion that promised to help Internet users earn big money by sending e-mails received on to an Internet address.  The promotion company, called EPS, was apparently a front for a direct mail scam.  Those who signed up never received anything.  Instead, subscribers received a letter from Suarez Corporation Industries, headed by Benjamin Suarez.  This letter touted a book, Seven Steps to Freedom II: How To Escape the American Rat Race, which claimed to help the reader create net profits through a “generation system.”  The book and software were priced at $159.  The letter contained no date, no authorization code, or bar code.  It would seem the whole promotion was a questionable, direct mail marketing effort to sell the book and software, but not a way for subscribers to earn money through emails.

Recently, the attorney general in Washington State brought suit against Ben Suarez who agreed to stop all operations in the state of Washington and refund $70,000. to customers who ordered jewelry, silverware, and other products from his companies.  The attorney general claimed that Suarez’ company violated the state’s prizes and promotions laws by selling fake diamonds, deceptive pricing of stones, and pushing “free gifts” that required spending money to get gems mounted.  Mr. Suarez then began running negative campaign ads about the attorney general, who was running for governor.  Now, Mr. Suarez is not allowed to do business in Washington State.

Ben Suarez claims that he offers a money-back guarantee on all his products and has a return rate of less than two percent.  Most recently, Ben Suarez has run into problems in Idaho and with the FDA (false claims on a bread product), the FTC (false claims and poor manufacture of a product called the Gut Buster) and the U.S. Post Office.  So, Mr. Suarez has moved his operations onto the Internet.  There is a web site, www.stopbensuarez.com dedicated to stopping his promotions.  This site, run by a man named Martin, also operates under a cloud, as its owner has been involved in hundreds of lawsuits.

My advice is to avoid Ben Suarez.