Brad Petersen is known as an excellent, extremely effective direct marketing copywriter.  He is the founder of Petersen Direct.  He is popular as someone who recommends other copywriters on their sites.  Brad Petersen is famous for creating a sales letter that sold so many pool cues, the company couldn’t make enough cues to fill all the orders and had to cancel the ad!  Brad Petersen wrote a case study that teaches how that sales letter was created.  He explicitly explains what needs to be included in such a letter and what to avoid!  His tips and techniques will increase the sales and profits of any business.