Carl Turner, who grew up in Mississippi and viewed his businessman grandfather as a role model, began his multifaceted career as a nuclear engineer.  He designed more than 10% of the nuclear power plants in the United States.  After that, he began his own consulting company.  But, ultimately Carl Turner’s love of sales and marketing led him to the online and offline marketing consultant business in 1994.

Carl Turner’s best reference is the nine years he worked with Jay Abraham, one of the most famous marketing consultants of all time, who is another of Carl’s heroes.  While with Jay, Carl sold over $11 million in marketing products and services.  Carl Turner says,  “Everything can be optimized if you use the right system.”  The moral of this is, if you want to become a legend in your own right, you must work with those who are!

Next, Carl Turner decided to create an effective marketing system that would benefit all marketers by getting repeatable results.  He began working with Joel Christopher, known as the Master List Builder (i.e.; client lists).  They believe that “…marketing is about creating value there so that people can enjoy things. If you just had the necessities in life, you’d have a very bland life and the world economy would grind to a halt because all the world really needs is just food, water, and a minimum amount of shelter.”  The new system is their way of helping marketers sell luxuries that make life enjoyable.

Carl Turner has promoted millions of dollars in sales and is a member of the “In Search of Heroes Program” for young people.  Carl Turner states,  “I feel the entrepreneurs are heroes because they make things happen. And sure they work long hours, but they give - and by giving they get so much back. So I think they are the unsung heroes of our society today.”  When asked why heroes are important to young people, he replied,  “Again, it’s about what they can do to help the outside world. When they have people that they look up to, they have people they can model. And they can reduce the focus on themselves because when you look at yourself, you can always see pain, see things you don’t have, you can see lack. When you look outside yourself, you can see what other people are doing and get values that you can instill in your own life to become a hero and enjoy life.”  Carl advises young people not to be afraid to dream and think big!