Chris Sherman, a search engine marketing and optimization guru, is the president of Searchwise, a web-based consulting firm.  He also edits Search Engine Watch and writes a daily newsletter.  Chris is a prolific writer, with articles in Information Today, Online, EContent, and other journals.  He has written The McGraw-Hill CD ROM Handbook and The Invisible Web.

Twenty years ago, after earning a Masters Degree in Technology, Chris became a developer of products in the CD-ROM, multimedia, and cable television areas.  Then, he worked for a consulting firm as V.P. of Technology.  He worked with Motorola, Levi-Strauss, Porsche, and International Data as clients.

Today, Chris Sherman’s consulting firm works with companies to optimize their search engine marketing efforts.