Daniel S. Peña, Sr. has established himself thoroughly in the realm of business and marketing over the course of his long career. Most recently, he was the founder and Chairman of The Guthrie Group is a successful business coach. Based in the United Kingdom, the group is a consortium that helps to facilitate European financial transactions on the buy and, or sell side.

He was also the founder, former Chairman, President, and CEO of Great Western Resources, Inc., a Houston, Texas-based natural resources company. When Peña retired in 1992, GWRI was making phenomenal profits and had a wide-multi-national range of operations including the United States, the Gulf of Mexico, the United Kingdom as well as South America. Prior to GWRI, Peña was Chairman, President and Chief Executive of J.P.K. Industries, Inc., an expansive petroleum company. He also worked at Bear Stearns & Co., an investment banking firm, where he advised both US and international clients. Peña has also been president of his own consulting firm, Op-U-Comp. He has served as Chairman of numerous companies in various industries across the country and in Europe as well.

He has been a lecturer for the Continuing Education for CPA's program in the US, has traveled extensively and lectured on strategic planning, finance and economics. He also donated his time to some pro bono activities such as teaching a year-long course to Minority Business students on entrepreneurship at his alma mater, California State University. The son of a veteran LAPD officer, Peña also volunteered his time to Rebuild LA subsequent to the devastating riots near his childhood home in Los Angeles and served at the request of the Mayor on the Executive Committee for The Alliance for a Safer LA.

Peña has also made incredible strides as a success coach, and stands above his competition in the field of business coaching. He is an extremely dynamic and powerful speaker, motivator, and skillful entrepreneur. Peña’s seminars and lectures have been sponsored by various universities, organizations and corporations such as Nijenrode University (Netherlands), The National Association of Women Business Owners (NAWBO) and DELL. Peña has also received numerous awards for his business and marketing prowess.

Now, Peña lives full time at his fifteenth century estate, Guthrie Castle, Scotland, where he plays golf on his own private 18-hole golf course, rated one of the most difficult in Europe.