In 1994, Eric Ward founded internet’s first service for announcing and linking web sites. Today he still offers those services and has amassed an impressive clientele including many big names in online brands. Ward’s greatest success was his role in introducing the original linking campaigns for Amazon.com Books, The Link Exchange, Microsoft.com, Warner Bros, The Discovery Channel, the AMA, as well as The Weather Channel. Ward received recognition in the form of the 1995 Tenagra Award For Internet Marketing Excellence. He was also selected as one of the Web's 100 most influential people by Websight magazine in 1997.

In the online world, probably one of the most crucial elements is obtaining links, which build up the network and can increase a sites standing with search engines as well as popularity. Ward seems to think that is the wrong motive. Since he started building links (well before Google existed) he maintained a very different perspective, one that is both long term and much more effective. He prefers to use linking strategies and building links as a means to educate others about generating publicity for web content that will last much longer.

Ward is also involved with various agencies, PR firms, site developers and individuals in the art of link building and online publicity. He has spoken widely to various audiences and written dozens of articles on the subject of linking and online publicity.

Eric Ward also offers his services through exclusive plans in which he will actually talk to customers on the phone in order to evaluate what their needs are and develop a strategy that will achieve the greatest results by using linking methods. He calls this My $1000 Intensive Linking Strategy Session.