The mind behind the dynamic marketing consultancy, BrainReserve, Inc., Faith Popcorn has been called a “The Nostradamus of Marketing” by Fortune Magazine for her shrewd and very accurate predictions regarding marketing trends in the country.  In fact Ms. Popcorn is known as America's foremost consumer trend expert. BrainReserve, Inc makes use of innovative and creative methodologies to provide various corporations information to ready for the next trend. Popcorn’s trend analyses are sought after by many businesses and her insights to reposition established brands, develop new products and get their products in the market when demand returns have made her a valuable player.

Faith Popcorn has also compiled her trend expertise in a book called Clicking: 16 Trends to Future Fit Your Life, Your Work, And Your Business. It was an instant bestseller and has been translated into seven languages. She is also author of The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life.  She has been predicting with a 95% accuracy rate how the strongest trends of the moment will actually affect consumer lifestyles and purchasing.

Faith Popcorn has been recognized for her amazing ability to forecast emerging consumer patterns. Ms. Popcorn delivers a clear, concise and above all practical presentation where she talks a lot about what she calls “Clicking.” This term is uses as a means to enable companies and individuals to get the courage and tools they need to realize their ideas. For more than twenty years, Faith Popcorn has been relating her various "Click Stories" through her consulting company. In this way, she demonstrates for her audience exactly how to identify, track and act on trends.