The unbelievable story of Gary Dahl and his ‘Pet Rock’ is perfect proof that you can sell anything with the right marketing. His great sense of humor is to thank for the idea that came to him over drinks with his friends. After joking with them over his ‘Pet Rock’ it struck him that most others would find the humor in it as well. And so his fortune began.

As far as work goes, Gary Dahl had very little he needed to do before marketing his ‘Pet Rock’ but thought it necessary to include a manual so that others knew how to care for and train their new companion. Taking only two weeks he gave advice on teaching your rock tricks like roll over and play dead, he even explained how to go about house training them. Once this hilarious manual was done he took a trip to supplies store where he invested 1 cent in the world’s first pet rock. All he had left to do was package the rock in a cute pet carrier looking box and he could finally put it on the market.

It created an insane craze with everyone agreeing that a pet rock really was the answer to all the irritating factors in caring for your companions. The absurdity of the idea was probably what made it such a great success among those that had an appreciation for the simple humor in life. Many followed his lead by marketing their own extra services for taking care of the pet rocks but did not have near the success of Gary Dahl.

Making millions allowed Gary Dahl to quit his advertising job and form a company called Rock Bottom Productions which is said to have come out with other clever things. In a book titled ‘How to Turn You Idea Into a Million Dollars’ he revealed some of his secrets in an interview with the author Don Kracke.

Perhaps the greatest accomplishment of Mr. Dahl is the inspirational message he sent to both individuals and businessmen. With the proper promotion you actually can sell anything and what better than products that will make others laugh? The Pet Rock turned out to be the perfect method for Gary Dahl to achieve wealth and happiness while sharing a wild idea with the world.