Starting his successful journey in life, George Gallup was born and raised in Iowa where he as a young child became fascinated with learning through intensive research. He wanted to know everything there was to learn in life including what made people do the things they did. Realizing there was much more to the thought of consumers than met the eye, he spent much of his life investigating the thought behind their actions.

The idea of going straight to the consumers for their opinion gave George Gallup the special title of a genius researcher. He came up with this concept in 1922 when realizing that people never sit down and read the entire newspaper. As an editor for The University of Iowa and their popular Daily Iowan, he wanted made some stories grasp the attention of others while stories of the same importance often went unread. Instead of doing a long study or exhausting himself with different theories and such he simply put a newspaper in front of people and asked them to explain what they like and don't like.

The assessment he made during this study was documented in his thesis 'An objective method for determining the reader interest in newspapers'. He clearly explained that most found the daily comics to be more interesting then the headline news. This thesis helped him to achieve his Ph.D. in 1928 which he used to teach journalism in several universities including Drake University, Northwestern University, and Columbia University. During this time he also assisted quite a few newspapers in conducting consumer polls and surveys to gather a better opinion of their results.

The expertise of George Gallup quickly came to the attention of Rubicam and in 1932 he was offered a position in the research department with Young & Rubicam. Perfectly content, he stayed for over 16 years expressing that he loved his job because he was given the financial freedom to conduct research without any restrictions on his thoughts.

In early 1935 he felt confident enough in his sought after methods to form the American Institute of Public Opinion (AIPO), which later became known as Gallup Organization, Inc. This company did all sorts of public studies in many areas from consumer goods to politics. He thoroughly enjoyed his great role in his company until his sad departure in 1984.

While he may no longer be here in person he has left his mark in the way we collect the opinions of others which proves to be true in the many awards he had been given in his lifetime. His greatest symbol of success is the fact that he is featured in the 'Advertising Hall of Fame'.