Starting in the advertising division of a large company, General Electric, Jack Trout now has gained credibility as one of the greatest experts of marketing using “positioning” techniques.  He is the founder of a well known company, Trout & Partners, Ltd., which now has agencies in over 13 countries worldwide.

The services of his company are said to be exceptional offering coaching seminars, one-on-one consulting, company lectures, along with some personal requests.  Jack Trout proudly boasts that his company presents the best service using only seasoned marketers to maximize the benefits of his clients.  Companies such as AT&T, Burger King, Hewlett-Packard, Southwest Airlines along with many other high profile names have looked to Jack Trout for the latest marketing advice and techniques.  Reading the feedback they have given really reinforces his place as one of the top marketing experts in the industry today.

You can find all the information about his company, team, and services on his website.  There are also tons of great things for entrepreneurs.  Though the site is mainly targeted towards companies looking for a marketer, there are bits and pieces that a marketer himself could learn from.

Jack Trout has also proven himself as an excellent writer with many great books on marketing added to his list of accomplishments.  ‘Positioning: The Battle for Your Mind’, ‘Bottom-Up-Marketing’, ‘The 22 Immutable Laws of Marketing’, ‘The New Positioning’, ‘The Power of Simplicity – A Management Guide To Cutting Through the Nonsense And Doing Things Right’, and ‘Differentiate or Die – Survival in Our Era of Killer Competition’ were all published by Jack Trout and some also featuring the ideas of his close friend and business partner, Al Ries.

The bottom line with Jack Trout is he can definitely claim his spot as one of the best marketers in the industry because he is.  A natural born leader, Trout has spent his entire life looking for that one thing to improve on and separate him from the rest.  Mission accomplished!