To start his career on the right path, Jakob Nielsen attended the Technical University of Denmark to get his PhD in computer science.  Using all that he learned in school and gaining even more knowledge with every task he now has made a name for himself in the internet marketing industry.  His main focus throughout his entire time serving marketers has been to provide them with the tools and knowledge for developing user interface website features to maximize business potential.

Many large and small companies have benefited from his impressive advice on updating and maintaining their website to activate remarkable results.  These companies include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface Institute at the T.J. Watson Research Center.   His most notable achievement was the usability lead design of SunWeb which he has since kept up with.

Jakob Nielsen is also the co-owner and founder of the Nielsen Norman Group which is run with a long time business partner and close friend Donald Norman.  Under this companies profile Nielsen has created over 79 tools to simplify the use of internet marketing techniques for which he also holds patents for.

Possessing a phenomenal talent in writing and editing Jakob Nielsen has also been an editor for several journal publications in leading magazines.  ACM interactions magazine, Behavior & Information Technology, Foundations and Trends in Human-Computer Interaction, Interacting with Computers, Journal of Usability Studies, International Journal of Human-Computer Interaction, The New Review of Hypermedia and Multimedia are all on his list of current credits.

Fully dedicated to his writing, Jakob Nielsen has released many books to help internet marketers get the most out of the internet.  Some of the titles include; Prioritizing Web Usability, Homepage Usability: 50 Websites Deconstructed, Designing Web Usability: The Practice of Simplicity, Usability Engineering, Multimedia and Hypertext: The Internet and Beyond, Usability Inspection Methods, International User Interfaces, Advances in Human-Computer Interaction, Hypertext and Hypermedia, Designing User Interfaces for International Use, and Coordinating User Interfaces for Consistency.