John Heard is the head research specialist for the Planet Ocean Communications publication, Search Engine News and does double duty as the president of Beyond Engineering, a company that specializes in services that are used to help make websites and search engines more effective and drive up traffic for client properties by using such tools as web site design, marketing and promotion.

Beyond Engineering has created top-ranking line of source code “cloaking software.” This software called is IPDelivery.  Heard also operates a keyword discovery service called WordSpot.com.

John Heard had taken his varied background in programming and marketing and combined it with an uncanny ability to place clients on the “Top 10” on several search engines. Thus, using the technical skills of a programmer and the promotional techniques of a direct marketer have allowed Heard to create innovative solutions for clientele as well as millions of dollars in revenue globally.