Karen Anderson is currently the media director for Modem Media, with almost twenty years of advertising experience. She is in charge of numerous client initiatives, manages strategy development and implementation, and heads multi-channel efforts that integrate non-interactive advertising and direct marketing, as well as online-only programs and promotions. Anderson’s current and previous clients include Heineken USA, Delta Air Lines, Philips, CSFBdirect, 3Com, Compaq and AT&T.

Prior to joining Modem Media in 1995, Karen Anderson spent ten years working in more traditional media formats. This included positions at Grey, Ally & Gargano, as well as North Castle Partners. Anderson received a B.S. in Business Management & Marketing from Cornell University.

When Anderson joined the company she started out as the Associate Planning Director and was also in charge of the Modem Media’s buying department.

In addition, Anderson is deeply involved in and manages several of Modem Media’s company initiatives. Her duties also include the maintenance of working relationships with ad serving, tracking and measurement partners across the company's worldwide network. Anderson is also responsible for spearheading the development of workflow systems for use in the company’s media department.