Martha Rogers, Ph.D. is an expert in the field of customer-focused strategy, managing for customer relationships, and managing CRM ROI and customer equity. With Don Peppers, she has co-authored five books on these subjects: The first, The One to One Future, published in 1993, was called “one of the two or three most important business books of all time,” by Inc. magazine's editor, George Gendron. The follow up book, Enterprise One to One, received similar critical acclaim by the Wall Street Journal.

Among her various accomplishments and positions, Rogers holds a chair as Adjunct Professor at the Fuqua School of Business and also the co-director of the Teradata Center for CRM Research, both of them located at Duke University. She is widely published in academic and trade journals, including Journal of Advertising Research, Journal of Public Policy and Marketing, Harvard Business Review, Journal of Applied Psychology and many others. Martha Rogers was elected the 1997 International Sales and Marketing Executives Educator of the Year. She also serves on the Advisory Board of the Kelley School of Business at Indiana University.

Rogers is one of the founding partners of Peppers and Rogers Group, a customer-focused strategy consulting firm based in Norwalk, Connecticut. Some of their clients include AT&T, American Skandia, Boise Cascade Office Products, Ford Motor Company, and Hewlett Packard. At Peppers and Rogers Group, Martha Rogers has led several large subscription-based research studies focusing on particular aspects of CRM, such as the direct-to-consumer delivery channels. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow.