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Michael
Kimble seemed to have everything a man would want. He had an
extremely lucrative career in the insurance industry,
replete with a six-figure income. Yet, Kimble remain
dissatisfied with the work itself. The monotonous nature of
the insurance field presented few challenges. Starting in
1991, Kimble start seeking a change. He attended numerous
marketing industry insiders’ seminars to learn about
marketing techniques and tactics. At the same time Kimble
was growing in his understanding of direct marketing and
direct-response advertising, he was already hiring
consultants. He was making a transition from insurance to
business marketing. Since that time, Kimble has helped
thousands of internet-based companies flourish by showing
them how to implement his carefully crafted business
expansion methods.
Presently, Michael Kimble is the CEO of
the Austin, Texas-based publishing house Group M
Marketing, Inc. and is the author of several books
including: 77 Little-Known Offline Marketing Techniques;
The Most Powerful Marketing Strategies Ever Written for
Small Business Owners, and Secrets for Promoting Any
Product, Service, Business, or Website, Instant
Online Business-Building Toolkit.
In 1999, Kimble went further and bought
the exclusive worldwide rights for the entire product like
of Dan Kennedy, a well-known direct marketing guru. One of
Kennedy’s most popular marketing courses, Magnetic
Marketing, has surpassed twenty million dollars in sales
since Kimble started selling it under Group M.
Kimble also publishes Centurion Club
newsletters like Marketing Nuggets and Michael
Kimble’s Smart Marketing Letter, both which use personal
insights to relate information strategies about moneymaking
and marketing, as well as case histories and contacts that
will provide valuable marketing guidance.
One can really see the extent of
Kimble’s popularity when one realized how many members of
Centurion Club there are. He is well respected by
clients from across the world. Many entrepreneurs are
willing to pay almost $5,000 per person just to take two day
field trips to Kimble’s office complex.
Kimble also developed a unique affiliation program that
allows his students or those who take up affiliation to
resell his products. Thus, information businesses are
quickly established by those who received Kimble’s training.
With his licensing programs, Kimble has provide a means for
his affiliates to own their websites as well as other
related points like catalog development, copywriting, and
direct mailing. The result is a significant reduction in
various business expenses. One can see only one real
drawback to Michael Kimble’s marketing courses: Many of them
simply do not provide enough assistance to the peculiar
demands of internet or online marketing.

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