Paul Hartunian strongly believes that to become successful in any business all you have to do is grab the public’s eye.  Celebrities do it, politicians do it, why shouldn’t marketers do it?  Not only do you need to grab attention, you must find a financially reasonable solution to funding your publicity.  It is this idea that Paul Hartunian has made ridiculous amounts of money.

At only 15 Paul Hartunian decided to venture into the business world starting his career with a complete failure.  Following all the advice of experts found in hundreds of books he tried everything step-by-step.  This resulted in a frustrated young Paul Hartunian and very little to show for his hard work.

After months of working for essentially nothing, Paul Hartunian decided that the books and advice had to be wrong.  It was at this time that things began turning around.  He started writing his own press releases, scouting for publicity on his own terms, and pursuing his dream at his own pace.  As it turns out, all the books had not only been wrong, they were incredibly misleading.  Parting ways with these books helped Paul Hartunian create his own method of gaining publicity, and it was all free.

Today Paul Hartunian can be found traveling the country teaching new and old entrepreneurs how to get noticed without spending a fortune.  You can find his advice in numerous forms such as seminars, tapes (audio and video), books, courses, and on his website.  His number one rule in marketing is do not go broke trying to get rich.  Most marketers think that once they make it they can off all their bad debt collected while trying to get there.  This is wrong.  When starting a business you must spend wisely assuming that you will make nothing at all.  It is those to invest all they have while trying to get more that jeopardize their already fragile financial situation.

It is this message that has opened the eyes of the marketing industry to the reality of money.  While you do have to spend it to make it, you do not have to waste it to get it.  Using the free publicity advice he offers, you can market anything for essentially nothing.  This alone gives Paul Hartunian the credibility needed to claim himself a publicity expert.