Paul Myers, well-known for his ezine writing, specializes in strategies and issues of online publishing. He characterizes as smart and effective internet marketer who has worked hard to achieve great success. Myers is publisher of TalkBiz News, a free daily newsletter that focuses on the development of both online and offline businesses. Each issue deals with different aspects of the development process, and great emphasis laid upon the creation of networks of online contacts with fellow business owners. Since it was established the newsletter continued to grow with the inclusion of more and more articles--many of which are contributed by other web marketers.

Myers believes that cooperative efforts and joint ventures between different companies during promotional and ad campaigns can be extremely effective methods to increase the amount of web traffic to reach the sites involved. It is an outgrowth of a very basic idea that says the cooperation and coordination of work efforts amongst co-workers produce far greater results. When businesses use such methods of cooperation, issues that may involve a broader category of people, are can be dealt with much easier. Myers often refers to these joint ventures as viral afflictions.

Myers does not hesitate to place his personal seal of approval in favor of joint ventures, mentioning again and again, the advantages of the method’s dynamic flexibility. To achieve success, you must resist the urge for establish normal procedures or become rigid regarding what type of marketing tools will be used. This lack of fluidity will inevitably result in limitations on potential sales and motivate to keep websites up and running. In order to make the joint venture successful there needs to a great deal of versatility as far as what promotional tools or concepts with be used by what partner in the venture.

An example of Paul Myers personal usage of joint venture came in the form of a book called 10 Great Dating Ideas for Valentine’s Day and Beyond. This book, co-written with some of his friends—Audri, Jim, and Nancy—was compilation of different, creative tips that one could use to kindle the flame of romance in young people as well as safeguard and keep alive the romance of older couples.