Ray Simon is a successful author in the marketing industry and abroad.  He has one book available and several articles to be purchased through Amazon.  You can also find his work on various article submission sites.

Mischief Marketing: How the Rich, Famous, & Successful Really Got Their Careers and Businesses Going

Published in 2000

The ideas of Ray Simon expressed in this book are based on creating a fuss or buzz using media publicity, etc.  These techniques have been proven by hundreds of celebrities, politicians, and everyday marketers who have now made themselves a famous, or infamous, figure.  The bottom line is that you can never have bad publicity, any attention will get your name circulating therefore create a better fan base.

7 of the 9 reviews on Amazon are giving this book by Ray Simon a five star rating.  Those that left their comments claim that he uses an excellent approach with a great sense of humor while delivering unique ideas on marketing.

If you go to MischiefMarketing.com you can look up tons of information on this highly thought of book.  While Ray Simon is no longer with us, passing away in 2002, his message has been delivered by many.  One of his most notable followers is in the controversial Michael Moore who moved on to developing an incredible amount of publicity for himself.  You can also find the strategies of Ray Simon being used by Bill Gates, Elton John, Ted Turner, Oprah Winfrey, and the list continues with some of the most remarkable celebrities of our time.

While the information on Ray Simon and his accomplishments in life is limited, one thing is for sure.  He was reputable in life and perhaps even more admired after passing.  His death brought on more publicity for him, throwing his name into household conversations across America, proving that publicity is the key to successful marketing.