Dr. Robert Cialdini has earned an international reputation as an expert in the fields of persuasion, compliance, and negotiation. He is has formal training in the psychology of influence and more than thirty years of research into the subject.

Cialdini is also the author of a widely successful book entitled Influence: Science and Practice, a book with worldwide sales figures over a million copies. Influence has been published in twenty languages and continually ranks very high—in the top one half of one percent of books sold on Amazon.com.

Robert Cialdini has a distinguished scholarly background, having received a Ph.D from the University of North Carolina and post doctoral training from Columbia University. Furthermore, Dr. Cialdini held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. At present, he is Regent's Professor of Psychology at Arizona State University.

Dr. Cialdini and his research have also had a wide range of media coverage over the years including: Dateline NBC, CNBC, CNN, ABC, Washington Post, New York Times, Chicago Tribune, USA Today, London Times, Scientific American, Los Angeles Times, Psychology Today, Sales and Marketing Magazine, The Atlantic Journal, The Denver Post, and Forbes Magazine.

Some of Dr. Robert Cialdini’s professional clientele include: Advanta, IBM, American Advertising Federation, Coca Cola, Compaq Computer Corporation, Kodak, Merrill Lynch, Prudential, Northern Trust, The Mayo Clinic, the National Association of Attorneys General, and the United States Department of Justice.