At only 19 years old Rosser Reeves started his career as, what would later be found, one of the best advertising men of all time. His ideas were remarkable with no one else ever coming forward with such a general idea of the advertising industry. Reeves believed that advertising was not rocket science and could be done by anyone who tried. While some may agree, others have stated that it was his style which sold the best, something that not everyone has been gifted with.

When starting his journey in the marketing industry, the decision to drop out of college proved to be one of the best Rosser Reeves ever made. After a little time spent working for almost nothing at a newspaper giant in Virginia, Reeves decided that he had greater dreams. He moved to New York and worked his way to an incredible position with Ted Bates and Company where he later became Vice President then Chairman of the Board. After over 6 years, he had learned enough to venture out on his own, and so he did.

Rosser Reeves wrote and released his book, 'The Reality of Advertising' which revealed his techniques included the Unique Selling Position (USP), which he is still famous today, even after all these years of changes in the technologies available. It is this that most marketers have taken and modified to fit multiple ideas on marketing strategies that have been used to market Fortune 500 companies.

One of the greatest messages offered by Rosser Reeves is that advertising does not need to be fun or clever. You want it simple, understandable, and repetitive so that the reader or watcher will clearly receive the information you are trying to send. While being clever is a way to grab their attention you must remember that your point is not to entertain them, it is to inform about what you have that they want. This theory had been tested by Reeves when he developed a simple, and absolutely hated, advertisement which everyone asked said would completely fail in the market due to its boringness. Incredibly this ad made hundreds of thousands once released, proving that the ideas of Rosser Reeves were truly effective.